VIC3
HOUSTONHouston's Premier Rooftop Pool Restaurant
An Elevated Culinary Rooftop Destination
VIC3 transforms a landmark Midtown Houston corner into six distinct environments spanning two levels and 12,500 square feet. From The Dining Room to The Terrace overlooking the skyline, every space is designed around a singular idea: food is the primary draw, and atmosphere is the reason you stay.
*The Rooftop Pool (650 SF) is contained within The Terrace's 3,300 SF footprint
Beyond the Dining Room
The Rooftop Pool & Cabanas
Daily 11 AM – 6 PM
- Day Pass — $25–$50
- Daybed Rental — $150–$300 (includes F&B credit)
- Premium Cabana — $500–$800 (full-day, dedicated server, bottle included)
- VIP Cabana — $1,000–$1,500 (Fri–Sat, premium bottle package)
- Weekday rates start 30% lower
Towels, chilled water, and poolside service included with all rentals
The Speakeasy
An Invitation-Only Experience
A hidden venue within VIC3 — an intimate, reservation-only space for curated evenings, private tastings, and exclusive gatherings. Limited to 30 guests.
- Private Buyout — $3,000–$5,000 (includes craft cocktail package)
- Tasting Events — $150/person (5-course pairing + sommelier)
- Corporate Cocktail Hour — $75/person (2 hours, passed apps)
- Weekly curated programming: Vinyl nights, jazz sessions, spirit masterclasses
Valet & Arrival
Seamless from Door to Rooftop
- Standard Valet — $25
- VIP Self-Park — $50–$100 (reserved on-site spots, priority return)
- Complimentary with Premium Cabana or VIP Table Service
- Public parking directly across the street at Milam & Stuart
- Rideshare drop-off zone on Milam Street
Six Distinct Environments
The Dining Room
Intimate ground-floor dining in a warm, architecturally rich setting
3,300 SF
The Jardin
Tulum-inspired enclosed garden dining with climate comfort year-round
2,200 SF
The Rooftop
Elevated dining above the Houston skyline
2,200 SF
The Rooftop Pool
A 650 SF pool surrounded by premium cabanas and daybeds
650 SF
The Terrace
Open-air rooftop dining with cabanas, daybeds, and skyline views
3,300 SFThe Speakeasy
An intimate, hidden venue for curated evenings and private gatherings
1,500 SFYour Event, Elevated
From corporate receptions to milestone celebrations, VIC3 offers six distinct event environments across two levels — each configurable for intimate gatherings or grand-scale productions. Dedicated event coordination, custom menus, and full AV support included.
The Terrace & Rooftop Pool
Capacity: Up to 200 guests
Minimum: $10,000–$15,000 (Fri–Sat) / $5,000–$8,000 (Sun–Thu)
Includes: Dedicated event staff, custom bar setup, DJ platform access
Houston’s only rooftop pool event space in Midtown
The Dining Room & Jardin
Capacity: Up to 390 guests
Minimum: $5,000–$8,000 (Fri–Sat) / $3,000–$5,000 (Sun–Thu)
Includes: Custom prix fixe menu, full bar, AV system
The Speakeasy
Capacity: Up to 30 guests
Minimum: $3,000–$5,000
Includes: Craft cocktail package, passed hors d’oeuvres, vinyl DJ
Perfect for executive dinners, product launches, and intimate celebrations
Full Venue Buyout
Capacity: Up to 700 guests
Minimum: $25,000–$40,000
Includes: All levels, custom programming, full production support
The ultimate Houston event — pool, dining, lounge, and rooftop under one roof
Plan Your Event
Our events team will work with you to design a custom experience.
Proven Track Record, Scaled Vision
All scenarios exceed SBA minimum 1.25x DSCR threshold
Midtown Houston
Dense professional demographic, ages 25–45, high discretionary income spending patterns
Limited Competition
Midtown’s only dedicated rooftop pool dining concept — combining elevated cuisine, craft cocktails, and poolside service in a single multi-level venue. No existing Houston competitor integrates all three.
300+ Outdoor Days
Year-round rooftop activation supported by Houston’s climate and outdoor dining trends
Consolidated Total: $10,450,000
Experienced Leadership
Derwin James Jr.
PropCo 70% · OpCo 45%
Brand Ambassador & Market Amplifier
NFL All-Pro safety and national brand ambassador. Derwin brings a platform of millions to VIC3, driving market awareness, strategic partnerships, and brand visibility that accelerates venue recognition from day one.
Maurice Ragland
PropCo 20% · OpCo 45%
Technology, Operations & Revenue Growth
20+ years as a restaurant owner-operator with deep expertise across business strategy, operations, and technology. Architected LOV3 Houston’s full tech stack — CRM, automated marketing engine, and real-time POS analytics — managing a 25,000-contact database that drives $6.68M in annual revenue. Brings the operating discipline and revenue infrastructure institutional lenders underwrite.
Eddie Jasper
PropCo 10% · OpCo 10%
Venue & Hospitality Execution
15+ years in Houston premium hospitality. Oversees day-to-day venue operations, staff development, vendor management, and guest experience at LOV3 Houston. Proven track record scaling service teams for high-volume premium environments.
The team behind LOV3 Houston — $6.68 million in revenue from a 4,600 square foot footprint. VIC3 is the scaled evolution of a proven platform.
Built to Execute from Day One
Key management roles in active recruitment. Vendor service agreements executed. Construction contractor engaged.
General Manager
Day-to-day operations, P&L ownership, staff leadership
Reports to Managing Members
Executive Chef
Menu development, kitchen operations, food cost management
Culinary team of 8–12
Beverage Director
Cocktail program, wine curation, pour cost tracking, bar team
Bar team of 6–10
Event & Programming Director
Private events, weekly programming, corporate bookings, speakeasy curation
Event staff of 4–6
Floor Manager
FOH service standards, VIP host coordination, section management
Daytime & Cabana Director
Pool programming, cabana bookings, wellness partnerships
Security Lead
Guest safety, access control, pool supervision protocols
Operations Director
Inventory, vendor logistics, scheduling, compliance
The Way To Sky LLC
Hookah Service Agreement
$25K/mo guaranteed minimum to PropCo · 70/30 profit share above $40K · All product, labor, equipment vendor-managed
Eli Valet
Valet Service Agreement
$25K/mo guaranteed minimum to PropCo · 60/40 profit share · All labor, insurance, equipment vendor-managed
Deco Construction Inc.
Licensed General Contractor
$3.2M construction budget · 10–11 month timeline · Permits filed and in final review · 10% contingency reserve
3315 Milam Street
Midtown Houston, Texas 77006
Houston's 300+ annual outdoor days are maximized through retractable shade systems, commercial misting, a chilled rooftop pool, and evening-focused summer programming — ensuring year-round rooftop activation.